Tag Archives: academic research

Using Reddit for research

Psychology Phd Student Hannah Bowers has kindly shared her experience of using Reddit for research.

I initially used reddit to recruit people with IBS for an online questionnaire about emotion processing and had a really positive response. I ended up with over 280 respondents, at least 93 of which were from reddit. I found posting on the ibs ‘subreddit’ the most successful, despite it being a quieter subreddit. Popular pages like r/health and r/samplesize tend to get a lot of posts, which means yours can get buried. r/ibs however has relatively few posts, yet still an audience of around 1,800. This means whenever you post, it jumps straight to the top of the page and into every subscribers ‘front page’. This combined with the very specific target audience, is why I think it was so successful.
reddit 1

Using reddit meant users could comment on my recruitment post, and I could see positive and negative reactions to my research, both of which gave me a really great insight into why people were or weren’t taking part.

When recruiting, many redditors asked for me to share my results. When I did, this was met with a few people who felt my findings perpetuated the idea that IBS is ‘all in the head’, despite my efforts to make it clear this isn’t what I was suggesting. This really helped me as a researcher to understand the kind of stigma people with IBS face and it allowed me to open up a dialogue, which then informed how I disseminated my findings to other populations with IBS.
reddit 2.jpg

Overall my experience with reddit has been great, and I would recommend it to all researchers (so long as you have a thick skin).

Using Twitter for Academic Research

Twitter is an excellent resource which is often underused in Academic research. Largely because of common misconceptions of Twitter including:

  • It’s only for teenagers
  • It’s all celebrities telling us what they have for breakfast
  • It’s time consuming

This is unfortunate, because Twitter is a valuable resource for academics. If you’re allowing  inaccurate stereotypes to deter you, you’re missing out.

Dorothy Bishop, Professor of Developmental Neuropsychology, University of Oxford (From Blog post: A gentle introduction to Twitter for the apprehensive academic, Tuesday 14 June 2011. Accessed 10th February 2013)

You don’t need to follow everybody, you can select who you follow so that you don’t have to know what Lady GaGa has had for breakfast.

To stop the “noise” on twitter be selective about who you follow and run keyword searches to seek information you want.

Think of it as a radio that is playing all the time in the background. You can tune in and out of it when you want to and if something particularly good has happened you can search for it – just as you could look up a radio show on BoB or iPlayer if you missed it but everyone says you should hear it.

Twitter is excellent for networking and connecting with researchers with similar interests. You can also follow most conferences on Twitter using hashtags, so even if you can’t get to a conference or seminar you can find out what is happening.

A big concern for many researchers is managing their online identity. This video from the University of Warwick explains why you don’t need to worry too much:

http://www.youtube.com/watch?v=Q-OoKA2RGRM

If you need more convincing here is a personal journey through Twitter:

http://youtu.be/sY6hqkGvb1c

When using Twitter for research it is helpful to ask effective questions. This blog post gives some advice.

We also have an introduction to Twitter here.

Further information: